Health New Zealand’s Minimising Gambling Harm programme aims to strengthen society's understanding, awareness of, and response to gambling-related harms through campaigns. Safer Gambling Aotearoa is its overarching brand. 

Our Safer Gambling Aotearoa campaigns have a goal to increase the quality of life for New Zealanders. We want to do this by strengthening society's response to gambling, and preventing and reducing gambling harm.

Key information

  • Know the signs of gambling harm
  • Tips to keep a person’s gambling in check
  • Understand different modes of gambling and its related harms
  • Help and support is available

Audience

We focus on providing guidance and support for:

  • people who gamble, and
  • friends and whānau who are worried about somebody’s gambling.

 

Mahi and resources

We manage the Safer Gambling Aotearoa website, formerly known as Choice Not Chance. This website contains information for people who are seeking help, as well as information for the gambling sector. We provide tools such as the ‘Test your gambling’ quiz so people can assess what type of support they need.

We host the Safer Gambling Aotearoa Facebook page and Safer Gambling Aotearoa Instagram page, which are used to support regular social marketing campaigns.

We provide resources that people can share with their communities, whānau, workplaces, sports clubs, or community groups. Order Safer Gambling Aotearoa resources.

The Minimising Gambling Harm programme is also a part of Gambling Harm Awareness Week in  September each year. This national effort aims to raise awareness about gambling harm in Aotearoa.