Minimising alcohol-related harm is an important step towards a healthy and equitable society in Aotearoa.

An important part of this journey is to raise awareness of the impact that alcohol has on all sectors and across communities.

Our efforts recognise the wider role of drinking, as well as its, place, cultural relevance and history, at all levels.

This strategic platform approach towards reducing alcohol harm is Amohia Te Waiora – We’re stronger without alcohol. It is a strengths-based message that means to ‘uphold our wellness’. It encourages mana motuhake (self-determination) for us to raise up and make our wellbeing a priority.

Our alcohol harm minimisation strategy is developed in line with our Te Tiriti dynamic approach. It is strengths-based, community owned, and trusted.

Our aim for the future is to support communities that are already challenging the role of alcohol in their lives, culture, and future. Amohia te Waiora offers a unifying call for change that can be owned, championed, and raised by communities to reduce harm.

Key messages

When we take back some of the space alcohol fills in our lives and communities, we make space for other, better things. We can kōrero more openly, live more actively, connect with our whānau and whenua.

Together, we can minimise alcohol harm across Aotearoa New Zealand.

Audience

The audience for this campaign includes:

  • Māori and Pacific communities and their leaders
  • Communities that are disproportionately affected by alcohol harm
  • Stakeholders and partners 

 

Resources